The mission of the American Marketing Association at Rhode Island College is to increase the overall knowledge of when and how to use the marketing tools. Our goal is for our members to use and develop the concepts that are learned in class and apply them to our organizational
operations. In so doing, they will be better prepared when going in to their marketing career. The RIC chapter of the AMA will not only focus on the aspects of marketing this year, but on the aspects of business and communications as well. This will cover creativity, market research,
consumer behavior, event planning, and networking.